Digital Media Convergence Ch1



Media is ever-evolving, just when you think you have a handle on Instagram's algorithm or how your college's learning platform works something change. As a millennial, I am considered a digital native. I grew up using email and learning how to research internet databases. I have grown alongside social media, with each one teaching me something new about life and other people.  This chapter explored where media started and how it has evolved. 

 

Multimedia is a combination of animation, audio, graphics, text, and audio specifically in the form of a digital channel or device. These days Multimedia is EVERYWHERE! It is in our homes, at our work, even some of our billboards; you are consuming multimedia right now!  When I think of the word “multimedia” the word “project” is usually attached to it.  I did a lot of multimedia projects from middle school to present day! Like no joke I am working on one for a class right now. I think one of the things that makes multimedia successful is when it is seamless. Like when the actor’s name just happens to pop up under the actor during the opening credit or when the score of the movie compliments it just perfectly!

 

The thing that stood out to me is that this book separates Media in two different types "old media" and "new media”. Old media is television, newspapers, books, and radio. New media is social media, streaming platforms, web-based news sites, podcasts, blogs, etc. It seems like new media is the teenager that always feels misunderstood by their old media parents. Old media is set in its ways and like them, while new media continues to expand and grow, I am interested to see what type of media will move what we consider "new media" to old media. 


Do you prefer "old media" or "new media"? let me know in the comments below!

~Anne with an "e" 



 

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